1) Do not neglect customer service
Selling on the web means that you will never meet your customers; however, customers often get turned off when there is a lack of personal contact. So if you would like to have repeat customers, take the below advice seriously!
a) Send e-mails to your customers when an order is received and when it is shipped. E-mail them again, after they have received their goods to make sure the products meets their expectations.
b) Answer e-mails promptly and personally
c) Make sure to leave your physical business contact details on your site. This makes the customers the sense that you are a "real" business.
2) Integrate your web site with your traditional business
Include your website address on every business-related document you create. Below is a list places where you should include your URL.
a) Direct marketing materials, including direct mail pieces, point-of-sale packaging, and trade show displays.
b) Advertising, including display or classified ads.
c) Any other materials you might send to customers.
3) Pick a Niche you know
How do you know there's a niche online for your business? Check around for content siteis that cater to particular interests.
Retrieved from http://www.infinities.com/e-commerce-basics.cfm on 3rd Feb 08
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